Publications
Sustainable Tourism
| 1 March 2024
|
Solomon Islands
Understanding the Superyacht Market and Considerations for Pacific Tourism: A Solomon Islands case study
The number of in-service superyachts is growing globally. Superyachts visiting countries in the Pacific region present an appealing high-value market segment for Pacific Island countries to attract and grow. However, tourism information is not readily available on the size and scale, preconditions, and opportunities to generate and retain value from this market.
This working paper collates background information on the global and regional superyacht sector for policy advisors and decision-makers in ADB Pacific developing member countries. This high-level case study of Solomon Islands identifies opportunities and challenges for governments considering this segment.