Sustainable Tourism

We are working to support an inclusive, private sector-led tourism sector in the Pacific.

Tourism plays a crucial role in the Pacific's economic development and job creation. The Pacific island countries are popular tourist destinations, boasting vibrant cultural heritages, stunning natural landscapes, and unique biodiversity.

Yet, in several countries, the tourism sector faces challenges such as unclear regulations, difficulties accessing finance to expand or grow, insufficient planning and policies, a lack of reliable data, and minimal digital innovation.

That is why PSDI is working to ensure that the economic contribution of tourism throughout the region is maximized, and that the sector is sustainable and inclusive.

To achieve this, PSDI works with both the most advanced tourism economies in the Pacific, such as Fiji, and the emerging tourism markets—such as Kiribati and the Marshall Islands, where even a modest growth in tourism can generate significant positive economic outcomes.

PSDI’s Sustainable Tourism work area focuses on:

  • Increasing evidence-based tourism planning by working with national tourism organizations and ministries of tourism to improve tourism data collection and analysis to support the development of policies that enhance sustainability and inclusivity.
  • Enhancing crisis management and resilience by supporting national tourism organizations and ministries of tourism to improve policy and planning to foster a stronger and more resilient sector.
  • Financing sustainable tourism through work with lenders and other financial institutions to increase access to finance for tourism businesses.
  • Supporting a gender-inclusive tourism sector by working with national tourism organizations and ministries of tourism to assess and maximize the role of women in tourism.
Sustainable Tourism at a glance

Resilient reopening framework

developed by PSDI to support the safe resumption of tourism after COVID-19, to guide national policies.

Strategic tourism planning

documents developed in 8 Pacific countries including tourism policies, marketing strategies and strategic tourism development plans.

17 tourism publications

developed to form an evidence base for the sustainable tourism work area (which was added to PSDI in Phase IV).

Domestic data methodologies

Published for Papua New Guinea and Vanuatu.
Latest News
8 April 2025
Supporting Sustainable Tourism Growth in Kiribati

PSDI is working with the Tourism Authority of Kiribati to establish and grow a sustainable tourism sector in Kiribati.

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8 January 2025
Tourism Fiji launches new Corporate Plan 2024-2027 to guide sustainable tourism growth

Tourism Fiji launched their new Corporate Plan 2024-2027, developed with support from PSDI.

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19 November 2024
SPTO launches the PSDI-supported Strategic Plan 2025-2029

The Pacific Tourism Organisation (SPTO) now has a new Strategic Plan 2025-2029, developed with support from PSDI.

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18 November 2024
PSDI and SPTO host women’s Talanoa to support gender equality in tourism

PSDI and the Pacific Tourism Organization last week hosted the inaugural Pacific Talanoa for Women in Tourism in Suva, Fiji.

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Key Publications
PSDI Annual Report FY2024
PSDI Annual Report FY2024
This annual report outlines how the Pacific Private Sector Development Initiative supported the enabling environment for business and helped foster inclusive private sector-led economic growth in the Pacific during FY2024 (1 July 2023 - 30 June 2024).
PSDI Country Overviews 2024-2025
PSDI Country Overviews 2024-2025
These fact sheets provide an overview of PSDI activities in each country to 2025.

PSDI Annual Report FY2022
PSDI Annual Report FY2022
This report gives an overview of PSDI activities from July 2021 to June 2022.
PSDI Tourism Infographic Brochure
PSDI Tourism Infographic Brochure
This infographic brochure illustrates PSDI’s work and key achievements in the Pacific tourism sector.
Reopening Borders to Tourism in Pacific Island Countries: Key Lessons and Guidance
Reopening Borders to Tourism in Pacific Island Countries: Ke...
PSDI has launched a tourism reopening framework for Pacific island countries, providing critical policy guidance as international tourists return in the post-COVID-19 era.
Cook Islands | Pacific Tourism Sector Snapshot
Cook Islands | Pacific Tourism Sector Snapshot
This tourism sector snapshot for the Cook Islands provides an overview of the tourism sector before the COVID-19 pandemic and identifies new and existing challenges and opportunities for the tourism industry.